Campaign Design Timeline

1.Policy Note sign off : Product and Risk – Time : 15 Days
2.Bureau Scrub : Data Science – Time : 3 Days
3.Offer Stamping & Automation : Data Science – Time : 10 Days
4.DND Wash : Call Centre – Time : 1 Day
5.Channels of Engagements : Product and Data Science – Time : 1 Day
6.Sales Pitch : Product and Call Centre – Time : 1 Day
7.Disposition Design : Product and Call Centre – Time : 1 Day
8.Call Centre Churn Strategy : Call Centre and Product– Time : 1 Day
9.Digital Marketing Plan: Digital and Marketing  – Time : 3 Days
10.Digital Fulfillment Plan :  Digital and Product – Time : 3 Days
11.Fulfillment Process : Product, Sales, Credit and Operation- Time : 3 Days
12.MIS and Tracking ( Including Template Design) : Data Science – Time : 2 Days
13.Review, Feedback and Improvement – Senior Management and all teams involved – Time : 2 Days
14.Design of Experiments including Champion Challenger strategy Time :All teams – Time : 7 Days

Policy Approval Track

ABFL policy team to design and get the policy note signed capturing end to end process and model used with estimated risk and business (10 days)

Policy Approval Track

Propensity Model and Income Imputation Model to be build by Doptimizer (20 Days)

Offer Stamping Track

ABFL Data Science team will get the Bureau Scrub done and stamp offer as per policy and model developed (10 days) – Dependency on Step 2

Fulfillment Process Track

ABFL Product and Policy team to design the end to end process to Focus on Pre-Approved and STP journey (10 Days)

Marketing Track

ABFL Marketing team will plan customer engagement, marketing collateral, offers for customer etc. Product team will roll out 3 months contest for Call Centre and Sales team (10 Days)

Call Centre Track

ABFL Product and Call Centre team will design the Sales Pitch, Disposition Analysis, FAQs and instant gratification for customer, Churn Strategy  (10 Days)